Eric S. Chapman

Marketer, writer and photographer from Michigan

I notice things for a living.

Mostly the things your customers notice and you don't. I help run marketing for 50+ home service brands across 90+ Midwest locations. Before that, I was the entire marketing department at a 13-person company that grew to $25 million. Send me your website, and I'll tell you the first thing I'd fix.

Send me your siteSee what I can fix
Illustrated portrait of Eric smiling, in glasses, a black jacket, and a striped shirt
Years in marketing
15+
Brands supported, across 90+ locations
50+
Revenue, single startup
$25M
Employees, as sole marketing hire
150+

The range is the point

EMT in East Detroit. Network architecture. Biotech, where dog urine was a top seller. Ten years as a one-person marketing department. It reads like a scattered resume. It's one job: notice what's actually there, under pressure, before everyone else does. On your business, that means finding what's costing you customers before you spend another dollar finding new ones.

Brand strategy, paid media, SEO, content, email, analytics, agencies, teams. I've done all of it with my own hands, which is how I can tell when someone else is doing it badly.

  • Brand strategy
  • Paid media
  • SEO
  • Content
  • Email
  • Analytics
  • Agency management
  • Team building
The long way around

Selected work

All work

13 to 150+ people

One marketer, 13 people, $25 million

For ten years I was the whole marketing department at a home services company that grew from 13 people to $25 million and four locations, then sold to private equity.

  • Case study

Also: 9 websites and small web tools I've built. See them all

Work with me

A senior marketer, a few clients at a time

I keep freelance work small on purpose, so I can see the whole business instead of a ticket queue. Most clients start with one of these:

Send me your siteAll servicesWithin two business days, you get the first thing I'd fix. Free, no pitch deck. The fine print.

Certifications

  • AMA Professional Certified Marketer and Marketing Manager
  • Google Analytics, Ads Search, Conversion Optimization
  • Conductor Intelligence Certification

Featured in

Off the clock

Most read: Haunted Pere Cheney Cemetery

The same eye that writes the poems finds the leaks in your website.

Watercolor of a winding blue creek between stony banks, with a small frog on a rock in the foreground

Poetry and essays

Stone Dams

Poems, a free chapbook (I Got Lost), and essays like a field report from Pere Cheney Cemetery.

Read the writing
The Big Boy statue at the American Sign Museum in Cincinnati, photographed by Eric Chapman
Big Boy at the American Sign Museum, Cincinnati

Photography

Monuments & Milestones

Roadside giants, forgotten buildings, odd little figures, and animals with opinions, in three ongoing series.

See the photographs

Meditation

A sitting practice, learned from many teachers

Meditation is the thread under everything else here: the attention I bring to a brand, a poem, or a photograph starts on the cushion. I'm a certified meditation teacher, and I'm still very much a student.

Certified Meditation TeacherThe Meditation Organization, 2022

More about my practice