Resume
Eric S. Chapman
Senior marketing manager and marketing director
- Swartz Creek, Michigan
- hello@ericchapman.com
- ericchapman.com
Marketing leader with 15+ years of experience driving double-digit growth through paid media, organic search, and advertising that reaches the right audiences. Helped turn a 15-person startup into a $25M business with 150+ employees. I balance strategy and execution, build teams that bring out individual and collective strengths, and manage agencies as a trusted partner.
Experience
Apex Service Partners
March 2024 to present
Senior SEO Strategist, Marketing Manager
Brought on to define unified brand and voice standards across 50+ HVAC, plumbing, and electrical brands and 90+ locations after acquisition, so every brand delivers consistent messaging and customer experience.
- Lead enterprise SEO and content strategy for 50+ brands: audits, keyword research, technical improvements, and competitive analysis.
- Oversee paid search, managing external agencies and channel allocation decisions.
- Delivered a 40.5% year-over-year increase in Google Business Profile leads, with a 46% lift in bookings and 53% more completed jobs, through local SEO and conversion strategy.
- Grew website-driven leads 6.7% year over year while raising booking rate to 41.1%.
- Established individual brand voices and built style guides so messaging stays consistent as the group scales.
- Design and launch data-driven multi-brand campaigns that strengthen local search, reduce paid media reliance, and grow traffic and lead volume.
- Played a key role in 2 successful company sales (Frontier and Haley), supporting due diligence with performance reporting, market visibility insights, and digital infrastructure work.
Frontier Service Partners
September 2021 to March 2024
Marketing Manager
Kept an organizational transition seamless by refining messaging, speeding up campaign execution, and standardizing the brand framework across 4 regional offices.
- Directed multi-channel content and paid search strategy for the brand, and supported strategy for 2 more brands across web, email, blog, and social.
- Built lean marketing plans and budgets that consistently beat industry benchmarks.
- Increased customer lifetime value and doubled customer retention to 61% through CRM programs.
- Lifted audience engagement through content audits, website redesigns, and new brand launches.
Haley Mechanical
December 2011 to September 2021
Marketing Manager
Scaled from a 15-person startup to a $25M, four-location business with 150+ employees, partnering with executives to position the company for private equity acquisition.
- Raised Google Ads click-through rate to 3.5% and Facebook to 2.5%, tying every campaign to business goals.
- Introduced SEO, local listings, and content marketing, reducing paid media dependency and strengthening long-term lead generation.
- Strengthened vendor relationships and negotiated better contracts and pricing.
Prior organizations
Innovative Research Biotech, Centurion Medical Products